Tracy Hamann Saathoff

Tracy Saathoff

As a research and strategy consultant, Tracy Saathoff works with clients nationwide to develop marketing research and strategies for business growth. She does this while also studying for her master’s degree in business administration.  Prior to starting her own business, Tracy was the vice president of strategy for Lawrence & Schiller marketing and advertising agency.  There she led the media and consumer insights teams in overarching brand strategy and audience engagement for clients in healthcare, travel, retail and entertainment. She was a member of the L&S executive team and pioneered agency initiatives on use of media data, optimization processes and business analytics. You can find Tracy frequently presenting at industry conferences, sharing her research. Tracy is a graduate of Leadership South Dakota and serves on the Board of Directors for CenStates Travel & Tourism Research Association.

In 2020, the United States marked the centennial of the 19th Amendment to the Constitution, commemorating women's right to vote. For two years Tracy served as co-chair of the delegation Her Vote. Her Voice, a women’s history initiative established by Governor Kristi Noem to commemorate the event.  Tracy was instrumental in leading the strategy and positioning of the campaign.

Consider lifting up an incredible woman in your life today as a part of Women's History Month. Visit www.hervotehervoice.org/statewide-honor-wall to get started.